Fandom Takeover

Fandom was the presenting sponsor of the NYCC Live Stage providing on-stage branding and sponsored content for the Livestream. Samples of the livestreamed content – which included over 100 unique segments – included an interview with Stan Lee, a Skybound Comics preview with Walking Dead creator Robert Kirkman, a chat with the cast of TruTV’s hit series Impractical Jokers, and roundtable discussions on sci-fi and fantasy-related content featuring editors.

Fandom also sponsored the Fan Village on the Show Floor, which included an interactive Escape Room presented by BBC America, a Fantasy Food Truck with free food inspired by popular television shows and movies as voted on by Fans, and a green screen photo booth that captured and shared Fan moments throughout the weekend.

Activation Highlights

Priority: Creation and execution of an event strategy that brings to life the many dimensions of fandom in a multi-faceted experience while promoting the Fandom brand.

Proposal: Creation of the Fandom Fan Village featuring consumer experiences, sponsored activations and sponsorship of the Official NYCC Live Stream Stage.

The result was a comprehensive marketing campaign that integrated Fandom within the content hub of NYCC’s live stream village. Fandom and NYCC were able to collaborate on content development and curation to tie the onsite activation, live stream and seamlessly.



Fandom Takeover


We Can Help You

Twitch Wikia Fandom Stage - NYCC

Twitch Wikia Fandom Guests - NYCC

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