Jurassic World at New York Comic Con

Jurassic World Experience

For the home release of Jurassic World in 2015, Universal Pictures Home Entertainment division approached ReedPOP Activate with a challenge; they wanted to create a massive engagement for Fans of NYCC. Together Universal and ReedPOP Activate developed a plan to recreate the entrance to Jurassic World at the entrance to New York Comic Con. The activation consisted of the Jurassic World Gates, plants and greenery, smoke machines, and most importantly a very aggressive and hungry Velociraptor. The campaign resulted in millions of impressions, countless photos, and an engaging experience for Fans.

Universal Pictures Home Entertainment

Universal Pictures Home Entertainment

Jurassic World Experience

2015

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Jurassic World - NYCC

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