NYCC XP

DIRECTV NOW was the official sponsor of NYCC XP, a new way for Fans to make the most of their NYCC experience. Fans could win awesome prizes by tapping their badges at the DIRECTV NOW Prize Towers, take photos at the photo booths and easily access their NYCC memories with their personalized NYCC XP webpage. DIRECTV NOW also sponsored the Official NYCC Mobile App, providing Fans an inside guide to NYCC in the palm of their hands.

DIRECTV NOW

DIRECTV NOW

NYCC XP

2016

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DIRECTV NOW - NYCC

The DIRECTV NOW Sponsorships included:

  • Marketing Strategy and Execution
  • Onsite Production, Management and Execution of Activations
  • Naming Rights
  • Marketing Integration with NYCC channels; digital, print, onsite
  • Seating upgrades for fans
  • Prizing – Surprise and Delight for Fans
    • Curation and procurement of prizing
  • Official Live Stream Integrations

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