Chevy & the American Cancer Society join forces for Breast Cancer Awareness Month and more

Real Heroes

The Chevy and NYCC partnership spans over 5 years of authentic tri-state area engagements, beginning with the iconic Autobot, Bumblebee, and growing to a charitable connection close to our Fans hearts.

Together Chevy and New York Comic Con have given away cars to lucky fans, created a week-long scavenger hunt featuring Chevy vehicles wrapped with custom graphics, and an Uber campaign where fans could get free rides in one of 10 custom Chevy vehicles stocked with prizes. 

"In New York City, there are very few venues and events that take place that really attract millennials," says Todd Reynolds, marketing manager from the Northeast region for Chevrolet, which has been a partner since 2011. Chevy made the convention one of its stops in 2011 when it was rolling out the subcompact Sonic. "We felt that based upon the demographics and age groups that were attending, it would be ideal for consumers we were trying to reach."

In 2013, the pre-NYCC King of the Road campaign featured four customized Chevy Sonics with wraps showcasing quintessential characters from some of the comic book industry’s top publishers – BOOM! Studios, Dark Horse Comics, Image and Valiant. Fans followed the race from afar through social media (#NYCCKOTR) and the official tracker on the New York Comic Con website.

This year, Chevy is working with the American Cancer Society—part of a larger collaboration for Breast Cancer Awareness Month—to create a special T-shirt designed by comic-book artist Amy Reeder that will be sold at the official show store with a portion of proceeds going to charity. Chevy will also display a specially wrapped pink Camaro on the convention floor and continue to promote its #IDriveFor hashtag; Chevy donates $5 for each hash tagged post.

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Real Heroes

2012 - 2016

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Chevy Dark Horse - NYCC

"In New York City, there are very few venues and events that take place that really attract millennials," says Todd Reynolds, marketing manager from the Northeast region for Chevrolet, which has been a partner since 2011. Chevy made the convention one of its stops in 2011 when it was rolling out the subcompact Sonic. "We felt that based upon the demographics and age groups that were attending, it would be ideal for consumers we were trying to reach."

This year, Chevy is working with the American Cancer Society—part of a larger collaboration for Breast Cancer Awareness Month—to create a special T-shirt designed by comic-book artist Amy Reeder that will be sold at the official show store with a portion of proceeds going to charity. Chevy will also display a specially wrapped pink Camaro on the convention floor and continue to promote its #IDriveFor hashtag; Chevy donates $5 for each hashtagged post.

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