ReedPOP Brings Comic Con To China With Launch Of Shanghai Comic Convention

March 11, 2015

Expansion into China Marks Steady Growth Around the Globe Following Additions in India, France and Australia

NEW YORK, March 11, 2015  – ReedPOP, the world’s largest producer of pop culture events, is continuing to blanket the world with amazing  fan events as it marks its entrance into the biggest consumer market on the planet – China. Today, the company announces the debut of Shanghai Comic Convention on May 16-17, 2015. This singular event will bring the worlds of comics, cinema, television, toys and videogames to fans from all across Asia. As with all ReedPOP fan events, Shanghai Comic Convention will be a place to meet creators, stars, and actors while discovering exclusive content and the latest pop culture news from around the world. The inaugural event will take place at the Shanghai Convention & Exhibition Center of International Sourcing (CECIS).

“China is a massive frontier for ReedPOP, a huge market and boundless community of fans that we are eager and enthusiastic to build events for,” said Lance Fensterman, Global Senior Vice President of ReedPOP. “This is a huge opportunity for the millions of fans in the country who haven’t experienced a ReedPOP event and we can’t wait to see how they respond. Geekdom is a universal language and we’re sure that the Chinese people will celebrate fan culture in their own unique and amazing ways.”

In recent years, ReedPOP has turned its attention internationally, recognizing new pop culture audiences emerging throughout the world, where it has produced once-in-a-lifetime experiences for these fans and connected exhibitors to hungry, unexplored markets.  ReedPOP’s previous global events have been set in London, Paris, Germany, India, and Singapore, and the company planted its biggest global flag in Australia. ReedPOP created an Australian team to launch PAX Australia -- bringing the US’s largest consumer video game festival to the continent with a sold-out event -- and partnered with Oz Comic-Con, spreading the pop culture event series out over six cities around Australia.

Since ReedPOP's first event in 2006, the sold-out New York Comic Con, the group has sought to dually produce exceptional experiences for passionate audiences and grow the industries surrounding these passions, and this philosophy has led to burgeoning attendance, the support of major creators and publishers, and partnerships with leading entertainment brands including Lucasfilm (Star Wars Celebration), UFC (UFC Fan Expo), Twitch (TwitchCon) and Penny Arcade (PAX).    

More details on the event can be found at http://www.comiccon.com.cn/

About ReedPOP:

ReedPOP is a boutique group within Reed Exhibitions, which is exclusively devoted to organising events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime, East and Australia, Star Wars Celebration, TwitchCon and the UFC Fan Expo. In 2013, ReedPOP added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan--‐based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe and Asia/Pacific (including Australia).

Contact:

Brian Reinert/Max Puro - DKC
Brian_Reinert@dkcnews.com
Max_Puro@dkcnews.com
(212) 685-4300

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