ReedPop ENGAGE is a world-first audience platform which unites ReedPop’s unrivalled global reach in market-leading events and digital journalism.
Built in partnership with Permutive’s privacy-forward infrastructure, ReedPop ENGAGE is a world-first audience platform which unites ReedPop’s unrivalled global reach in market-leading events and digital journalism. Fusing the data from attendees of live events with the rich data sets from ReedPop’s internationally-respected digital media brands in videogames, comics and tabletop, ReedPop ENGAGE delivers a truly unique commercial platform to target pop-culture fans worldwide.
ReedPop’s editorial brands, including Digital Foundry, Eurogamer and Rock Paper Shotgun, deliver the most credible reporting and analysis in their respective fields. Its portfolio of live events including New York Comic Con, PAX, MCM and EGX unite the world’s most dedicated fans of movies, comics and TV in days-long celebrations of pop culture. Its most recent digital launch, Popverse, delivers exclusive pop-culture content to paying subscribers worldwide. ReedPop ENGAGE unites passive and active data from across the physical and digital realms, including content consumption, targeted user surveys, ticket sales and interaction with physical stands and signage. The resultant profiles offer unparalleled detail to target client campaigns.
ReedPop ENGAGE leverages ReedPop’s in-house content platform, which powers its gaming and pop culture websites, as well as our global ticketing platform for ReedPop events worldwide, and Apester, a market-leading user survey tool which enables targeted polls of key audiences to identify exactly which products, trends and topics they want to engage with. User surveys are deployed across the ReedPop portfolio, enabling ReedPop ENGAGE to capture both broad sentiment and product-specific insights.
The ReedPop ENGAGE platform is live now following an extensive deployment process collecting a rich variety of first-party data across ReedPop’s core gaming and pop culture brands. It will expand over the coming months to include additional audience insights from ReedPop websites and events including E3, the foundational event for games creators and consumers, returning to Los Angeles Convention Center in June 2023.
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